Don't leave fuel on the table
Expert fuelling guidance from Jimmy Whelan. Not just what to consume, but when and why.
RECOVERY
TRAININGPEAK PERFORMANCEFUELLING
THE OVERLOOKED PILLAR
Peak performance rests on three pillars: recovery, training, and fuelling.
Most athletes obsess over training splits and recovery protocols. But fuelling? It's often underinvested in, misunderstood, or outsourced to generic meal plans that don't account for real training demands.
This fuelling guide exists to cut through the noise. Every recipe is based on my own experience as an elite cyclist turned runner, validated by guidance from an accredited sports dietician.
Not theory. Not trends. Just what works when you're actually trying to perform.
Free vs Member
See everything you unlock with a Fuelwell membership
Free
Free
- Starter recipes
- Basic meal ideas
- Training week
- Jimmy's personal notes
- Dietician insights
- Q&A access
- Travel & race-day tips
- Quarterly updates
Most Popular
Fuelwell Member
$39
Per year
- 50+ premium recipes
- Full ingredients, method & tips
- Detailed training week (recovery, fuelling, activity).
- Jimmy's personal notes
- Dietician insights
- Direct Q&A access
- Travel & race-day adaptations
- Quarterly updates
30-day money-back guarantee
61:02
Half Marathon PB
8-year WorldTour professional cyclist
WHY FUELWELL IS DIFFERENT
Field-tested at the highest level
Every recipe and strategy has been tested in real training and competition, not created in a lab or copied from a textbook.
10
Years Elite
50+
Performance Meals
- All fuel tested in real training & racing
- Built for gut comfort on race day
- Validated by an accredited sports dietician
Get Full Access"I've made every fuelling mistake possible over 10 years. Fuelwell is everything I wish I knew from day one."
— Jimmy Whelan
Licensed fuel
All fuelling protocol is signed off by accredited sports dietician, Rueben Tishkoff.
Reuben is an expert in endurance-athlete nutrition, and has worked globally from amateur to professional competition.
He has a passion is making good health and performance accessible, a key reason for contributing to the Fuelwell project.
Frequently asked questions
What do I get with a Fuelwell membership?
Access to 50+ field-tested recipes with full ingredients, methods, Jimmy's and dietician personal notes. Plus weekly training diaries, dietician insights, travel and race-day tips, and direct Q&A access. New content added quarterly.
Who is Fuelwell for?
Fuelwell is designed for endurance athletes - runners, cyclists, triathletes - who want to optimise their nutrition without complicated meal plans or expensive supplements. Whether you're training for your first marathon or chasing a PB, these recipes are suitable for all levels (given no allergies, intolerances or special requirements).
Why should I trust these recipes?
Every recipe has been personally tested over 10+ years of elite competition, including Giro D'Italia, World Tour events, professional running races. They're also validated by an accredited sports dietician. This isn't theory - it's experience on a world-class level, under extreme pressures.
Why a yearly subscription and not a one-time price?
Rather than a one-off product, this is an evolving resource. The subscription supports regular new recipes, updates, and ongoing member support, so it continues to improve instead of going stale.
Access is $39 per year with the flexibility to cancel anytime.
I'm vegetarian/gluten-free. Will this work for me?
Yes! Many recipes include vegetarian and gluten-free options. You can filter recipes by dietary preference on the recipes page to find what works for your needs.